FORBES | Check Out This New Kind Of Swimwear—And Fight Cancer And Save Our Planet At The Same Time
Selling leggings and tops sounds easy, right? But what about selling leggings and shirts as swimwear? Lynne knew early on that she had to be prepared to sell a new concept. “Customers can swim in them and then take a 20-mile bike ride and never have to change,” explains fashion industry guru Kay Unger. When establishing a new category or introducing an existing product in a new way, be prepared to define the need and explain why your product is necessary.